VR in Marketing

Most common use of VR in marketing are virtual tours and real-time product demos. For example, in 2016, Oreo ran a fun VR marketing campaign that transported viewers into the magical land of milk rivers and filled cupcake-flavored Oreo biscuits, the brand’s latest creation. It is considered as one of the most useful ways to convince a customer to buy a product, to allow them to use or see it in real-time and see how it looks and works. From manufacturing and packaging to interior design, businesses can use VR to give consumers a demo of the product, to understand better what goes into making it. Other great example of this is Lowe’s home improvement store, which sets up a Virtual Reality experience for customers who want to see how their homes would look after renovating their decor and furniture. Similarly, IKEA also provides its customers with a VR application where they can place furniture from the store in different places in their homes to see whether it looks good or not.